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Michael Lewis

URL: http://news-info.wustl.edu/sb/page/normal/784.html

Media Assistance:

Shula Neuman
Director, News and Information, Olin Business School and Department of Economics
sneuman@wustl.edu
(314) 935-5202

Assistant Professor of Marketing

Expertise: Marketing, customer loyalty, customer retention, consumer behavior, loyalty programs, professional sports

Bio: Lewis focuses his research on sports marketing, customer relationship management, revenue management, and nonlinear and dynamic pricing.

WUSTL Contact Information:
Work:(314) 935-4534
E-mail:michael.lewis@wustl.edu

Education:


News Stories & Tip Sheets:

Showing 3 Stories.
Is less more?

Businesses hold steady on price, offer smaller quantities to stay profitable (http://news-info.wustl.edu/tips/page/normal/11956.html)

June 27, 2008 --
Inflation may be rampant, but not all consumer products are getting more expensive. Instead, they're getting smaller. Three marketing professors from the Olin Business School at Washington University in St. Louis comment on why smaller packaging is a good idea — for business.


How money and appearance influence the political campaigns

Marketing strategies for politics (http://news-info.wustl.edu/tips/page/normal/10892.html)

Jan. 29, 2008 -- If politics were like high school, Republicans would be the football stars and Democrats would be chess club captains. Those stereotypes are the easiest way to summarize part of the conclusions made by a marketing professor at the Olin Business School at Washington University in St. Louis.


Double play

Major League Baseball: sharing revenue, not success (http://news-info.wustl.edu/tips/page/normal/10292.html)

Oct. 12, 2007 -- Major League Baseball implemented revenue sharing to create incentives for ball clubs to build their teams and build their fan base. It's ended up having the opposite effect, according to a business professor at Washington University in St. Louis. The amount a small market team receives from the league may be more profitable than the revenue it gets from winning a game. The professor proposes an alternative way of distributing MLB revenues that creates incentives for ball clubs to create good teams and fill stadiums. (video (http://news-info.wustl.edu/tips/page/normal/10292.html) available)



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Clips:

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Looks are important in the campaign
NPR Marketplace Morning Report

Jan. 29, 2008 -- NPR reports on a study that suggests what a candidate looks like has a lot to do with their chances of getting elected. Scott Jagow of Marketplace talks to study head and WUSTL marketing professor Michael Lewis about how appearance factors into the campaign.



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