
| Sergio Chayet |
| Media Assistance:
Shula Neuman Director, News and Information, Olin Business School and Department of Economics sneuman@wustl.edu (314) 935-5202 |
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| When recalls call Avoid one of business's pitfalls through resiliency (http://news-info.wustl.edu/news/page/normal/9809.html) Aug. 7, 2007 -- Mattel and Ford are just the latest in a long line of companies to enact a product recall. Whether it's lead paint or tainted dog food, every manufacturer faces the potential that its product needs to be taken off the shelf. How a firm handles its logistics and marketing after and before a recall can make or break a company's success in the long run. |
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Showing 1 Stories. |
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