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Raj Mashruwala

URL: http://news-info.wustl.edu/sb/page/normal/766.html

Media Assistance:

Shula Neuman
Director, News and Information, Olin Business School and Department of Economics
sneuman@wustl.edu
(314) 935-5202

Assistant Professor of Accounting

Expertise: managerial accounting, performance measures, executive performance, information technology

Bio: Professor Mashruwala is an expert in managerial accounting. His research focuses on the role of non-financial measures in performance measurement and business value models; the role of non-financial measures in executive labor and capital markets; and the impact of information technology on performance. Before beginning his doctoral studies, Professor Mashruwala worked in India as an assistant manager for an associate firm of Goldman Sachs, and also as a controller.

WUSTL Contact Information:
Work:(314) 935-5924
E-mail:mashruwala@wustl.edu

Education:


News Stories & Tip Sheets:

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Keep the customer satisfied — especially in competitive markets

Employee and consumer happiness has more impact on the bottom line in urban areas (http://news-info.wustl.edu/tips/page/normal/9412.html)

May 7, 2007 --
Success isn't always measured in dollars and cents. So, does a company's non-financial performance measures reveal anything about the future bottom line? That's the question a professor at the Olin School of Business at Washington University in St. Louis addressed in a recent study. The finding: there's definitely a link — but only when the competition is stiff. More... (http://news-info.wustl.edu/tips/page/normal/9412.html)



Showing 1 Stories.
Clips:

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Cheery customers spend more
U.S. News & World Report

Sept. 24, 2007 -- News item on research by WUSTL accounting professor Raj Mashruwala and a Temple U. colleague that suggested that there is a link between satisfied customers and a store's profits, but only when competition is stiff. Their study will appear in Contemporary Accounting Research.



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