Universities face a challenge when hawking innovations
The ease of selling inventions depends on more than just having a patent (http://news-info.wustl.edu/tips/page/normal/8389.html)
Dec. 14,
2006 --
Hundreds of technology-transfer offices have popped up on university campuses over the past 20 years to enable universities to facilitate the commercialization of innovations and discoveries pioneered by their professors. Licensing patents for the inventions is a commercial opportunity for universities, which hope to make money selling the intellectual property and to see faculty research make a tangible impact in the marketplace. While all the inventions might be equally genius, they aren't all valued equally. The question for technology-transfer offices is: What will sell? A professor at the Olin School of Business found that the ease of selling intellectual property doesn't necessarily depend on whether the innovation has received patent protection. More... (http://news-info.wustl.edu/tips/page/normal/8389.html)
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'Greater price for a greater good?'
eBay auction items affiliated with a cause command higher prices, study shows (http://news-info.wustl.edu/tips/page/normal/8390.html)
Dec. 14,
2006 --
It's long been assumed that people are willing to pay more for an item if they know a portion of the proceeds will go to charity. But do they really? Two professors from the Olin School of Business at Washington University in St. Louis collected data from eBay auctions. They compared prices of items on eBay's regular auction with items auctioned through its "Giving Works" program where sellers choose to donate part of their earnings to a non-profit of their choosing. They found out that buyers are willing to pay a 5 percent premium on average for those items linked to a cause. More... (http://news-info.wustl.edu/tips/page/normal/8390.html)
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Getting your money's worth for National Football League Tickets
True NFL ticket price is revealed through scalpers (http://news-info.wustl.edu/tips/page/normal/5632.html)
Sept. 6,
2005 --
The National Football League season has kicked off with a bang and once again, ticket prices are higher than ever. Fans who pay anywhere from $50 to $250 for a single ticket may grouse about the price, but Dan Elfenbein, a professor in the Olin School of Business at Washington University in St. Louis, said football teams routinely under-price their tickets and online ticket scalpers are reaping the benefits.
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NFL and Scalping
Expert Commentary: How undervalued tickets are good for scalpers and good for the team (http://news-info.wustl.edu/news/page/normal/5656.html)
Aug. 30,
2005 --
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| How much are these seats really worth? |
That teams sell tickets at prices far lower than their market value may seem to contradict economic logic. On average people who buy NFL tickets from scalpers online pay more than 50 percent above a ticket's face value. Markups are even higher in football-loving locales such as Green Bay and New England. Despite the disparity between face value and street value, a professor at the Olin School of Business at Washington University in St. Louis says it actually makes sense that owners don't jack up ticket prices even more.
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