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Ambar Rao

URL: http://news-info.wustl.edu/sb/page/normal/28.html

Media Assistance:

Shula Neuman
Director, News and Information, Olin Business School and Department of Economics
sneuman@wustl.edu
(314) 935-5202

Fossett Distinguished Professor of Marketing

Expertise: advertising, consumer products marketing, decision analysis, management science, marketing strategy, marketing and advertising, marketing management, marketing research, new product management, product strategy

Bio:
Rao
Rao
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Rao was a professor of marketing at the University of Toronto before joining the Olin School of Business. He was also head of the marketing department at University of Arizona and taught at New York University. His areas of expertise include management science, decision analysis, marketing and advertising, consumer products marketing, marketing management and strategy and marketing research.

WUSTL Contact Information:
Work:(314) 935-4515
Fax:(314) 935-6359
E-mail:rao@olin.wustl.edu
Address:One Brookings Drive
Campus Box 1133
St. Louis, MO 63130

Education:


Clips:

Showing 2 Clips.
Despite new entrants, marketing experts say Super Bowl ads disappointed
Associated Press and 25 others

Feb. 6, 2007 -- Budweiser and Bud Light once again dominated the Super Bowl ads, but it was the entry of amateurs that caught the eye of several marketing experts asked about the annual advertising showdown, which some said didn't pack the punch of previous years.
Other experts also welcomed the YouTube-inspired infusion of new ideas into Super Bowl advertising, but some were skeptical about whether this was the beginning of a new wave of ads generated by users or more of a one-time event.
WUSTL marketing professor Ambar Rao comments.


Those Coupons Are Actually Clipping You
Money Magazine

May 2, 2005 -- Using supermarket coupons may not save you money, according to a study co-sponsored by WUSTL. WUSTL marketing professor Ambar Rao, one of the study's authors, comments.



Related Information


Related Links:
•Rao's Web page (http://www.olin.wustl.edu/faculty/FacultyBio.cfm?UserName=rao)

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