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Washington University in St. Louis News & Information > Faculty Experts at Washington University in St. Louis >
Assistant Professor of Marketing
Expertise: Marketing, marketing strategies for politics, customer loyalty, customer retention, consumer behavior, loyalty programs, professional sports
Bio: Lewis focuses his research on sports marketing, customer relationship management, revenue management and nonlinear and dynamic pricing. He's written about the ways money and appearance can influence political campaigns.
WUSTL Contact Information:
Education:
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Ph.D. in Marketing at Northwestern University
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M.B.A. in Marketing & Finance at University of Chicago
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M.S. in Industrial Engineering & Operations REsearch at University of Illinois, Urbana
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B.S. in Industrial Engineering at University of Illinois, Urbana
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Power play
Small market baseball teams may do better signing a pitcher over a hitter
July 8,
2009 -- While the St. Louis Cardinals decide whether to re-sign baseball's best hitter, Albert Pujols, following the 2010 season, they might want to consider a new study by a business professor at Washington University in St. Louis. Mike Lewis, assistant professor of marketing at the Olin Business School, claims that small market teams can get as many as four times more incremental wins by signing a high-level pitcher over an all-star hitter.
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Is less more?
Businesses hold steady on price, offer smaller quantities to stay profitable
June 27,
2008 --
Inflation may be rampant, but not all consumer products are getting more expensive. Instead, they're getting smaller. Three marketing professors from the Olin Business School at Washington University in St. Louis comment on why smaller packaging is a good idea — for business.
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How money and appearance influence the political campaigns
Marketing strategies for politics
Jan. 29,
2008 -- If politics were like high school, Republicans would be the football stars and Democrats would be chess club captains. Those stereotypes are the easiest way to summarize part of the conclusions made by a marketing professor at the Olin Business School at Washington University in St. Louis.
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Double play
Major League Baseball: sharing revenue, not success
Oct. 12,
2007 -- Major League Baseball implemented revenue sharing to create incentives for ball clubs to build their teams and build their fan base. It's ended up having the opposite effect, according to a business professor at Washington University in St. Louis. The amount a small-market team receives from the league may be more profitable than the revenue it gets from winning a game. Michael Lewis proposes an alternative way of distributing MLB revenues that creates incentives for ballclubs to create good teams and fill stadiums. (video available)
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Is Phelps Being Judged Differently?
NPR All Things Considered
Feb. 9,
2009 -- On NPR's All Things Considered, WUSTL sports marketing expert Mike Lewis comments on the debate over the punishment for Olympic champion swimmer Michael Phelps following the publication of a photo that shows Phelps inhaling from a water pipe.
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Looks are important in the campaign
NPR Marketplace Morning Report
Jan. 29,
2008 -- NPR reports on a study that suggests what a candidate looks like has a lot to do with their chances of getting elected. Scott Jagow of Marketplace talks to study head and WUSTL marketing professor Michael Lewis about how appearance factors into the campaign.
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