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Washington University in St. Louis News & Information > Faculty Experts at Washington University in St. Louis >
Assistant Professor of Marketing
Expertise: Marketing, customer loyalty, customer retention, consumer behavior, loyalty programs, professional sports
Bio: Lewis focuses his research on sports marketing, customer relationship management, revenue management, and nonlinear and dynamic pricing.
WUSTL Contact Information:
Education:
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Ph.D. in Marketing at Northwestern University
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M.B.A. in Marketing & Finance at University of Chicago
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M.S. in Industrial Engineering & Operations REsearch at University of Illinois, Urbana
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B.S. in Industrial Engineering at University of Illinois, Urbana
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How money and appearance influence the political campaigns
Marketing strategies for politics
Jan. 29,
2008 -- If politics were like high school, Republicans would be the football stars and Democrats would be chess club captains. Those stereotypes are the easiest way to summarize part of the conclusions made by a marketing professor at the Olin Business School at Washington University in St. Louis.
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Double play
Major League Baseball: sharing revenue, not success
Oct. 12,
2007 -- Major League Baseball implemented revenue sharing to create incentives for ball clubs to build their teams and build their fan base. It's ended up having the opposite effect, according to a business professor at Washington University in St. Louis. The amount a small market team receives from the league may be more profitable than the revenue it gets from winning a game. The professor proposes an alternative way of distributing MLB revenues that creates incentives for ball clubs to create good teams and fill stadiums. (video available)
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Looks are important in the campaign
NPR Marketplace Morning Report
Jan. 29,
2008 -- NPR reports on a study that suggests what a candidate looks like has a lot to do with their chances of getting elected. Scott Jagow of Marketplace talks to study head and WUSTL marketing professor Michael Lewis about how appearance factors into the campaign.
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