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Washington University in St. Louis News & Information > Faculty Experts at Washington University in St. Louis >
Assistant Professor of Accounting
Expertise: managerial accounting, performance measures, executive performance, information technology
Bio: Professor Mashruwala is an expert in managerial accounting. His research focuses on the role of non-financial measures in performance measurement and business value models; the role of non-financial measures in executive labor and capital markets; and the impact of information technology on performance. Before beginning his doctoral studies, Professor Mashruwala worked in India as an assistant manager for an associate firm of Goldman Sachs, and also as a controller.
WUSTL Contact Information:
Education:
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Ph.D. at The University of Texas at Dallas
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M.B.A. at Jain Institute of Managment and Research
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Bachelor's Degree in Engineering at Gujarat University
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Keep the customer satisfied — especially in competitive markets
Employee and consumer happiness has more impact on the bottom line in urban areas
May 7,
2007 --
Success isn't always measured in dollars and cents. So, does a company's non-financial performance measures reveal anything about the future bottom line? That's the question a professor at the Olin School of Business at Washington University in St. Louis addressed in a recent study. The finding: there's definitely a link — but only when the competition is stiff. More...
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Cheery customers spend more
U.S. News & World Report
Sept. 24,
2007 -- News item on research by WUSTL accounting professor Raj Mashruwala and a Temple U. colleague that suggested that there is a link between satisfied customers and a store's profits, but only when competition is stiff. Their study will appear in Contemporary Accounting Research.
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