• Bachelor's Degree in Electronics & Communication Engineering at Delhi Institute of Technology
• M.B.A. in Marketing at Indian Institute of Management
• Ph.D. in Marketing at Leeds School of Business, University of Colorado, Boulder

Clips:

Showing Clips 1 through 4 of 4.  - Show Home

Show Home Page

How rising home values, easy credit put your finances at risk How can rising home values and easy credit increase your finanical risk? WUSTL business professor Amar Cheema comments on credit card debt and how increased equity in a home coupled with easily-obtained credit lines can damage consumers' finances. References: June 18, 2008 — How rising home values, easy credit put your finances at risk in the USA Today and 2 others.

The word on warranties: don't bother Olin School's Amar Cheema says warranties aren't worth it. It may be tempting to buy extended warranties with all those high-tech gadgets on your holiday list, but the experts say they are almost always a waste of money. WUSTL business professor Amar Cheema says, the people who are late in adopting new technology buy the bulk of the extended warranties, even though the products are less expensive and more reliable by the time they are buying. These people are less comfortable with technology and thus more vulnerable to sales pitches for extended warranties. References: Nov. 1, 2006 — The word on warranties: don't bother in the The New York Times

Your PC is also playing FBI role! Olin School's Amar Cheema says targeted marketing can feel 'eerie' With uncanny accuracy, computers predict behavior by sifting through mountains of data about customers collected by businesses. Called predictive analytics, this automated crystal-ball gazing has become a $2.3 billion industry in the United States. WUSTL marketing professor Amar Cheema comments. References: Aug. 22, 2005 — Your PC is also playing FBI role! in the India Times Aug. 19, 2005 — Predicting the future in the Portsmouth Herald News (NH) and 18 others.

Tips for improving your financial outlook Summer is when people tend to blow off their goal of paying down credit-card debt, according to the Cambridge Consumer Credit Index. The reason might be that they've tried to pay too much. People who make unrealistic financial promises to themselves do no better than people who make none at all. "And if you don't meet a goal, you're less likely to perform well in the future," says WUSTL marketing professor Amar Cheema. References: Aug. 1, 2005 — 3 Tips in the Money

Showing Clips 1 through 4 of 4.  - Show Home

Show Home Page

Selected Publications:

• "When Goals are Counterproductive: The Effects of Violation of a Behavioral Goal on Subsequent Performance," Journal of Consumer Research, Issue 31, 52-62, with D. Soman, June 2004
• "The Effect of Credit on Spending Decisions: The Role of Credit Limit and Credibility," Marketing Science, Issue 21, 1, 32-53, with D. Soman, Winter 2002
• "Auctions: Research Opportunities in Marketing," Marketing Letters, Issue 13,3, 281-296, with D. Chakravarti, J. Cox, D. Friedman, E. Greenleaf, T. Ho, R. Isaac, A. Mitchell, A. Rapoport, M. Rothkopf, A. Sinha, J. Srivastava, and R. Zwick, August 2002
• "The Effect of Windfall Gains on the Sunk Cost Effect," Marketing Letters, Issue 12,1, 51-62, with D. Soman, February 2001

Academic/professional activities:

• Co-Chair with S. Hawkins and J. Srivastava: Society of Consumer Psychology, Winter Conference 2004
• Reviewer: Association of Consumer Research Conference 2003, Society of Consumer Psychology Conference 2003, American Marketing Association Summer Educator's Conference 2003
• Ad-hoc reviewer: Journal of Consumer Research, Journal of Consumer Psychology
• Member: Association for Consumer Research, INFORMS, Society for Consumer Psychology, Society for Judgment and Decision Making

Professional Affiliations

• American Marketing Association
• Association for Consumer Research
• INFORMS/Marketing Science
• Society for Consumer Psychology
• Society for Judgment and Decision Making

Honors, Awards, and Research Grants

• Research Grant from Center for Research in Economics & Strategy, Olin School of Business, 2003.
• (with Tat Chan and Seethu Seetharaman)
• Runner-up, Fordham University Doctoral Dissertation Competition on Behavioral Pricing, 2003.
• Recognized as the author of a top 50 management article in 2002 by Emerald Management Reviews.
• Fellow, AMA-Sheth Marketing Doctoral Consortium, University of Miami, Coral Gables, FL, 2001.
• Research Grant from the Hong Kong Research Grants Council, 2000-2002 (with Dilip Soman).
• Beverly Sears Graduate Student Grant Award, University of Colorado, 2001.
• The Citibank Award for Academic Excellence and Leadership, IIM Calcutta, 1996.