Veech

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• Ph.D. at University of Illinois, Champaign-Urbana
• M.S. at Southern Illinois University, Edwardville
• B.S. at Southern Illinois University, Edwardsville

News Stories & Tip Sheets:

Showing 2 Stories.

Can they promise safe toys? After a toy recall, a company must over-communicate to correct sometimes conflicting public perceptions Sept. 18, 2007 -- After what seems like a never-ending cycle of firms recalling their products, Congress jumped into the ring with an oversight hearing to determine what is going on. But the complexity of sending an effective message to assure the public the products are safe is made all the more difficult when an executive speaks to a congressional committee. The verdict is out on the credibility of Mattel's message.

Corporate crisis Communication plan is the key in a corporate crisis Dec. 9, 2004 -- Veech Download Tylenol, Bridgestone Firestone, Columbine High School, Exxon, McDonald's, United Airlines, American Airlines — all of these organizations have been hit by a major crisis. Companies never know when they might be struck by a terrorist attack, a major product recall as a result of deaths or injury, workplace violence, a fire or explosion, a nasty scandal or sudden death of the company's leader. In today's media climate, any small or large organization can land on the front page of the daily newspaper or the six o'clock TV news before the dust has hit the ground. Business managers need to be prepared for such an eventuality with a detailed crises communication plan, says Annette Veech, senior lecturer of business communications at the Olin School of Business at Washington University.

Showing 2 Stories.

Areas of Expertise:

Communications; Training and Development

Selected Publications:

* "Managerial Communication Strategies: An Applied Casebook,"Prentice Hall, 2002

* "Who's on First: The Management Bottom Line," Performance and Instruction, August 1994

* "The Promise of Quality: Using Evaluation to Improve the Client-Supplier Relationship,"Performance and Instruction, August 1991

Academic/professional activities:

Consulting; training and development; program evaluation

Awards/honors:

Marketing Division Award, Maritz Performance Improvement Company, 1995

Leading the Challenge Award, Maritz Communications Company, 1992

Process for Excellence Award, IBM account, 1991

Peak Performer Award, Maritz, 1991

Quality, Creativity, Service Teamwork Award for Ford Motor Co. account, 1990, 1992

Winner of Reid Teaching Award, September 2000, HSM graduating class, 2002

Personal interests:

Professor Veech enjoys sports, fiction, and charitable work