Chan

• Ph.D. at Yale University
• M.Ph. at Yale University
• M.A. at Yale University
• M.A. in Economics at University of Hong Kong

News Stories & Tip Sheets:

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Discount myth exposed Why price promotions aren't the best marketing strategy Jan. 22, 2008 -- Discounts are no way to increase business. Price promotions may not be the best way to increase sales of canned tuna — or any other frequently purchased consumer good. Managers can become overly focused on losing market share and get caught up in a mindless cycle of discounting — without regard to the long-term implications of their actions, according to marketing professors at the Olin Business School at Washington University in St. Louis.

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Research interests:

Industrial organization, applied econometrics, applied microeconomics, and marketing

Selected Publications:

* "Estimating a Continuous Demand System with Non-Negativity Constraints under the Characteristics Approach," working paper

* "Demand for Soft Drinks: Characteristics, Corners, and Continuous Choice," working paper

* "Estimating the Demand for Soft Drinks: A Discrete Choice Approach," working paper

* "Product Differentiation, Innovation, and Competition in the PC Industry," with R. Dhar and W. Putsis, 2001, working paper

Awards/honors:

Yale Dissertation Fellowship, Spring, 2001

Yale University Fellowship, 1996-2000

Personal interests:

Professor Chan enjoys reading novels, watching movies, and playing with his young son