Super Advertising Bowl VII

Jan. 30, 2007 -- Washington University's Olin School of Business and the Olin Marketing Association will present the 7th annual Super Advertising Bowl, a fun event where Olin marketing students and faculty critique the television commercials that air during the Super Bowl while raising funds for the Arthritis Foundation's St. Louis Chapter.

This year Olin students will be looking for "Commercials that Win the Consumer's Mind"—those standout ads that will have people talking around the water cooler on Monday.

Olin experts will be onhand including Ambar Rao, the Fossett Distinguished Professor of Marketing, and advertising expert Michael Oliver, account director at the Schupp Company.

For pre-game action and a discussion of how successful commercials are made, join Olin students, faculty and local advertising experts for panel discussions on Super Bowl Sunday, from 3-5 p.m. February 4, 2007 at the Knight Center. Members of the media are welcome to attend the panels and stay for food, drinks and large-screen televisions. If you plan to attend, please make arrangements to have a parking pass waiting for you at the front desk in the Knight Center.

A "Top Five" list of this year's most effective Super Bowl ads will be distributed after the game, with commentary by Olin faculty and students about which ads worked and why. Students and faculty will also be available for interviews about commercials that air during the game.

The Olin Marketing Association would like to thank its generous corporate sponsors; Anheuser-Busch Companies Inc., Sigma-Aldrich Corp. and Frito-Lay Inc. All proceeds from the event's ticket sales will be donated to the Arthritis Foundation.