Super Bowl ads don't score

To some people, the Super Bowl is a football game. To others, it's a marketing derby. "Careers are made, and careers are ended, on these commercials we're about to see," said Lewis Williams, a senior vice president, creative director, at Leo Burnett Worldwide Inc., a Chicago-based advertising agency. Williams was addressing more than 100 attendees of the fourth annual "Super Advertising Bowl" at Washington University's Olin School of Business while Sunday's game was starting on a giant-screen above him. Every year, MBA students, their friends, WUSTL faculty and ad execs like Williams gather to rank the Super Bowl ads.

•	Super Bowl ads don't score Newsday, Tuesday, Feb. 3, 2004

Story also ran in 28 others:  Monterey County Herald,  CA,  San Jose Mercury News,  CA, The State,  SC, Fort Worth Star Telegram,  TX,  The Tribune of Port St. Lucie and Fort Pierce, FL, Bradenton Herald,  FL, Columbus Ledger-Enquirer,  GA, San Luis Obispo Tribune,  CA,   Biloxi Sun Herald,  MS, Grand Forks Herald,  ND, Duluth News Tribune,  MN, Macon Telegraph,  GA, Myrtle Beach Sun News,  SC, Wichita Eagle and  KS