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 Shula Neuman Director, News and Information, Olin Business School and Department of Economics sneuman@wustl.edu (314) 935-5202 |
A distinguished faculty in marketing at the university's Olin School of Business leads a robust marketing curriculum with marketing concentration tracks including brand management or marketing strategy. Intensive coursework forms the core of the marketing program in data analysis, marketing research, contemporary marketing channels, new product/service management, pricing strategies, pricing decision making and implementation, understanding and influencing consumer behavior, database marketing, services marketing and management, strategic problems in marketing, marketing strategy formulation and implementation, electronic commerce and internet marketing, and international marketing management.
| Faculty Experts: |
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| Michael Lewis Assistant Professor of Marketing (http://news-info.wustl.edu/sb/page/normal/784.html) Lewis focuses his research on sports marketing, customer relationship management, revenue management, and nonlinear and dynamic pricing. Expertise: Marketing, customer loyalty, customer retention, consumer behavior, loyalty programs, professional sports Direct contact: (314) 935-4534 / michael.lewis@wustl.edu |
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| Brian McManus Assistant Professor of Economics (http://news-info.wustl.edu/sb/page/normal/727.html) Professor McManus studies industrial organization and economics. His research interests include industrial organization, empirical economics and theoretical economics. Some of his work has focused on the economics and pricing of infertility treatment in the United States. Prior to joining the Olin ... Expertise: pricing, infertility, industrial organization, marketing, econometrics Direct contact: (314) 935-4915 / mcmanus@wustl.edu |
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| Amar Cheema Assistant Professor of Marketing (http://news-info.wustl.edu/sb/page/normal/693.html) As a professor of marketing, Cheema's expertise covers everything from consumer behavior in auctions, to credit card spending, to issues of self-control. Cheema's undergraduate degree is from the Delhi Institute of Technology in electronics and communcation engineering and an MBA from the Indian Institute ... Expertise: consumer behavior, marketing, auctions, credit card purchasing patterns, consumer purchasing patterns, psychophysiology, consumer behavior decision theory, … Direct contact: (314) 935-6090 / cheema@wustl.edu |
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| Ambar Rao Fossett Distinguished Professor of Marketing (http://news-info.wustl.edu/sb/page/normal/28.html)
Rao was a professor of marketing at the University of Toronto before joining the Olin School of Business. He was also head of the marketing department at University of Arizona and taught at New York University. His areas of expertise include management science, decision analysis, marketing and advertising, ... Expertise: advertising, consumer products marketing, decision analysis, management science, marketing strategy, marketing and advertising, marketing management, … Direct contact: (314) 935-4515 / rao@olin.wustl.edu |
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| Tat Chan Assistant Professor of Marketing (http://news-info.wustl.edu/sb/page/normal/423.html)
Professor Chan was a teaching assistant while completing his doctoral studies at Yale University. He also served as a lecturer at Shue Yan College and at Open University in Hong Kong. Expertise: industrial organization, applied econometrics, applied microeconomics, marketing Direct contact: (314) 935-6096 / chan@olin.wustl.edu |
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| News Stories & Tip Sheets: |
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| Battling overindulgence Control the urge to splurge - try dividing things up (http://news-info.wustl.edu/tips/page/normal/11565.html) April 15, 2008 --
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| How money and appearance influence the political campaigns Marketing strategies for politics (http://news-info.wustl.edu/tips/page/normal/10892.html) Jan. 29, 2008 -- If politics were like high school, Republicans would be the football stars and Democrats would be chess club captains. Those stereotypes are the easiest way to summarize part of the conclusions made by a marketing professor at the Olin Business School at Washington University in St. Louis. |
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| Discount myth exposed Why price promotions aren't the best marketing strategy (http://news-info.wustl.edu/tips/page/normal/10839.html) Jan. 22, 2008 --
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| Related News Clips: |
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| Which Genetic Tests are Really Worth Getting?
The Wall Street Journal May 1, 2008 -- With Congress poised to eliminate a big barrier to genetic testing for risk of certain diseases, consumers still face challenges in figuring out which ones offer useful information. Despite heavy marketing by some genetic-test makers, the wide use of genetic tests has been held back by a variety of factors, including questions about the tests' usefulness and concerns that results could be used by employers and insurers to discriminate against people. Critics argue that many tests can't accurately identify which people are at risk for various illnesses. WUSTL medical researcher Brian Gage comments. Includes Web links to learn more about genetic testing. |
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| May We Scan Your Genome?
Newsweek April 22, 2008 -- As personal genetic testing takes off, some worry that marketing is getting ahead of science. With each new marketing push comes new criticism. Some say DNA testing doesn't belong in virtual clinics: One key issue is regulation. WUSTL pediatrics and genetics specialist Thomas Morgan worries that the business is getting ahead of the science. "I might scare myself or reassure myself falsely based on the very limited knowledge that we have." |
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| Looks are important in the campaign
NPR Marketplace Morning Report Jan. 29, 2008 -- NPR reports on a study that suggests what a candidate looks like has a lot to do with their chances of getting elected. Scott Jagow of Marketplace talks to study head and WUSTL marketing professor Michael Lewis about how appearance factors into the campaign. |
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| Cheery customers spend more
U.S. News & World Report Sept. 24, 2007 -- News item on research by WUSTL accounting professor Raj Mashruwala and a Temple U. colleague that suggested that there is a link between satisfied customers and a store's profits, but only when competition is stiff. Their study will appear in Contemporary Accounting Research. |
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| No Ideas? You're Not Alone
U.S. News & World Report June 11, 2007 -- Conventional wisdom has it that breakthrough ideas come only from the minds of geniuses. Edison, Tolkien, Darwin -- history's biggest brains are responsible for its biggest innovations. Many companies are organized with this idea in mind. But creativity isn't a solitary affair -- and it's not the exclusive domain of the brilliant and gifted. In fact, research shows that people working in groups are far more innovative than previously thought. WUSTL education and psychology professor Keith Sawyer offers advice on what businesses can do to take advantage of their employees' creativity. |
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| Hopes for a Renaissance After Exodus in St. Louis
The New York Times and 3 others April 17, 2007 -- Article looks at St. Louis' effort to rebuild its image in the face of population loss and public school accreditation problems. WUSTL architecture professor John Hoal, who has been involved in numerous municipal planning projects, comments on the redevelopment effort. |
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| Keeping the Fruits of Research Close to Home in St. Louis
The New York Times Feb. 7, 2007 -- Article on the efforts of WUSTL chancellor emeritus William Danforth and civic leader John Dubinsky to reorient the business climate in St. Louis. St. Louis has great research institutiions like WUSTL, but "we have not done so well with the commercialization of that science." In 2001, Danforth -- along with a number of other business and civic leaders -- founded the Coalition for Plant and Life Sciences, a nonprofit group. The goal was to jump-start St. Louis' nascent biotechnology industry by providing both new and mature companies with increased access to financing and up-to-date facilities. |
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| Despite new entrants, marketing experts say Super Bowl ads disappointed
Associated Press and 25 others Feb. 6, 2007 -- Budweiser and Bud Light once again dominated the Super Bowl ads, but it was the entry of amateurs that caught the eye of several marketing experts asked about the annual advertising showdown, which some said didn't pack the punch of previous years. Other experts also welcomed the YouTube-inspired infusion of new ideas into Super Bowl advertising, but some were skeptical about whether this was the beginning of a new wave of ads generated by users or more of a one-time event. WUSTL marketing professor Ambar Rao comments. |
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| $2 Million Airtime, $13 Ad
The Washington Post and 6 others Jan. 31, 2007 -- The YouTube Effect has crept into television's mightiest showcase for advertising: the Super Bowl. For the first time, viewers of the biggest football game of the year, Sunday's Super Bowl XLI on CBS between the Indianapolis Colts and the Chicago Bears, will see at least four ads that were created by amateurs, rather than by high-end ad agencies. For advertisers, consumer-created content is a cost-savings bonanza. For the ad creators, it's a shot at the big time and an end run around traditional barriers to appearing on advertising's biggest stage. A team from WUSTL are finalists in a contest sponsored by Chevy. |
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| The word on warranties: don't bother
The New York Times Nov. 1, 2006 -- It may be tempting to buy extended warranties with all those high-tech gadgets on your holiday list, but the experts say they are almost always a waste of money. WUSTL business professor Amar Cheema says, the people who are late in adopting new technology buy the bulk of the extended warranties, even though the products are less expensive and more reliable by the time they are buying. These people are less comfortable with technology and thus more vulnerable to sales pitches for extended warranties. |
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| YouTube community fears they'll be pushed out after Google acquisition of the video Web site
Associated Press and 85 others Oct. 12, 2006 -- After landing a $1.65 billion deal to sell their video sharing Web site to Google, the co-founders of YouTube did the obvious: They posted a goofy, unrehearsed video, thanking the YouTube community for its support. But what does the deal mean for the user community? YouTube has consistently relied on the safe harbor provision of the Digital Millenium Copyright Act of 1998 as a shield against lawsuits. However, that doesn't mean individual users who post copyrighted material won't be sued. YouTube explicitly states that such users are liable. WUSTL law professor Jennifer Rothman comments. |
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| Car dealers recruit saleswomen at the mall
Wall Street Journal and 2 others April 13, 2006 -- Article looks at car dealerships that are actively seeking women from jobs at local malls and recruiting them to be car salespersons. Some evidence suggests women may even be better at selling cars than men. WUSTL law professor and labor relations expert Neil Bernstein comments on the legality of the practice. |
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| Northwest fate may hang on judge's decision
USA Today and 32 others Feb. 16, 2006 -- WUSTL law professor and labor relations expert Neil Bernstein comments on union negotiations with Northwest Airlines over whether the company could throw out contracts with pilots and flight attendants.Bernstein said the judge's main concern was helping the airline sort out its financial problems and survive — not how much the workers get paid. |
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| Craigslist accused of ad discriminating
Washington Post and 43 others Feb. 10, 2006 -- A federal lawsuit accuses the online site Craigslist of violating fair housing laws by publishing discriminatory classified ads, reviving the question of what legal boundaries, if any, should exist for postings on the Internet. But legal experts say the lawsuit against Craigslist, a fast-growing online network of classified ads and forums, faces an uphill battle because of laws in place to protect online service providers. WUSTL law professor Jennifer Rothman comments. |
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| Surgery journal threatens ban for authors' hidden conflicts
Wall Street Journal Jan. 5, 2006 -- With conflicts of interest increasingly casting doubt on the credibility of medical research, a leading surgery journal is cracking down on authors who fail to disclose links to industry, threatening to temporarily blacklist them. The action comes as many medical journals struggle with the burgeoning links between researchers and industry. One AtriCure study mentioned was written by at least two surgeons with financial ties to AtriCure that weren't disclosed in the journal. Richard Schuessler and Ralph Damiano reported that they were consultants to AtriCure and that the journal mistakenly failed to disclose those ties. The study's medical findings were later challenged by doctors in England. |
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| Drug Companies Woo Medical Students: Study
Forbes.com and 4 others Sept. 15, 2005 -- When a doctor prescribes a particular drug, it can sometimes be due to the influence of drug company promotions, and that influence begins in medical school, a new study in JAMA contends. The marketing by pharmaceutical companies to students begins even before students enter medical school. Students haven't been taught how to handle this marketing, the study author says, and he believes that medical schools have a responsibility to educate their students about these promotional influences. WUSTL medical school student Leana Wen, president of the American Medical Student Association, agreed that the influence of drug companies needs to be curbed. |
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| Your PC is also playing FBI role!
India Times, Portsmouth Herald News (NH) and 18 others Aug. 19, 2005 -- With uncanny accuracy, computers predict behavior by sifting through mountains of data about customers collected by businesses. Called predictive analytics, this automated crystal-ball gazing has become a $2.3 billion industry in the United States. WUSTL marketing professor Amar Cheema comments. |
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| Hewlett-Packard to Lay Off 14,500 in Turnaround Effort
The New York Times, Los Angeles Times and 3 others July 20, 2005 -- Hewlett-Packard announced that it will lay off 14,500 workers, or nearly 10 percent of its staff, over the next 18 months as part of a revamping plan that the company's executives hope will turn around the struggling fortunes of the giant computer and printer maker. WUSTL business strategy professor Todd Zenger comments. |
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| Those Coupons Are Actually Clipping You
Money Magazine May 2, 2005 -- Using supermarket coupons may not save you money, according to a study co-sponsored by WUSTL. WUSTL marketing professor Ambar Rao, one of the study's authors, comments. |
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| Super Bowl ads don't score
Newsday and 28 others March 12, 2004 --
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