|
|  |
Washington University in St. Louis News & Information > News Topics > Business & Economics >
Marketing
| News Stories & Tip Sheets: |
Showing Marketing Stories 1 through 10 of 41.
- Show Home
Show page:
1 | 2 | 3 | 4 | 5 | next |
|
Power play
Small market baseball teams may do better signing a pitcher over a hitter
July 8,
2009 -- While the St. Louis Cardinals decide whether to re-sign baseball's best hitter, Albert Pujols, following the 2010 season, they might want to consider a new study by a business professor at Washington University in St. Louis. Mike Lewis, assistant professor of marketing at the Olin Business School, claims that small market teams can get as many as four times more incremental wins by signing a high-level pitcher over an all-star hitter.
|
New software provides powerful tool for pollsters and the public
Tracking Congress and public opinion in the Obama era
April 21,
2009 -- Taking the political pulse of the nation has been the purview of pollsters for decades, but now a new internet site called Civic Science makes it easy for everyone. Software created with the help of a professor at the Olin Business School at Washington University in St. Louis allows users to track votes in Congress and compare their views with elected officials across the political spectrum.
|
Positioning the Obama 'brand' in the political marketplace
Olin marketing expert says it's a balancing act
Dec. 31,
2008 -- Michael Lewis, marketing professor at the Olin Business School, Washington University in St. Louis says the Obama brand was launched by a liberal and progressive web-based 'net roots' movement in the primaries, moved towards the center on some issues in the general election and now must figure out how it will it will position itself to govern.
|
It's the little things that count
How surcharges affect pricing and purchasing
July 21,
2008 --
Surcharges — additional fees such as shipping and handling — are unwelcome but common charges that can shoot up the cost of online and catalog shopping. Yet how many of us base our purchasing decision on these niggling fees? A lot more than you might think. New research conducted by Amar Cheema, Ph.D., assistant professor of marketing at Washington University in St. Louis, holds important implications for businesses and their pricing practices.
|
Is less more?
Businesses hold steady on price, offer smaller quantities to stay profitable
June 27,
2008 --
Inflation may be rampant, but not all consumer products are getting more expensive. Instead, they're getting smaller. Three marketing professors from the Olin Business School at Washington University in St. Louis comment on why smaller packaging is a good idea — for business.
|
Battling overindulgence
Control the urge to splurge - try dividing things up
April 15,
2008 --
Dividing items into small portions helps control consumption. Whether it's food or money, people tend to go through things more slowly when the lump sum is partitioned into small portions, according to new research from a WUSTL marketing professor.
|
How money and appearance influence the political campaigns
Marketing strategies for politics
Jan. 29,
2008 -- If politics were like high school, Republicans would be the football stars and Democrats would be chess club captains. Those stereotypes are the easiest way to summarize part of the conclusions made by a marketing professor at the Olin Business School at Washington University in St. Louis.
|
Discount myth exposed
Why price promotions aren't the best marketing strategy
Jan. 22,
2008 --
 |
| Discounts are no way to increase business. |
Price promotions may not be the best way to increase sales of canned tuna — or any other frequently purchased consumer good. Managers can become overly focused on losing market share and get caught up in a mindless cycle of discounting — without regard to the long-term implications of their actions, according to marketing professors at the Olin Business School at Washington University in St. Louis.
|
Double play
Major League Baseball: sharing revenue, not success
Oct. 12,
2007 -- Major League Baseball implemented revenue sharing to create incentives for ball clubs to build their teams and build their fan base. It's ended up having the opposite effect, according to a business professor at Washington University in St. Louis. The amount a small-market team receives from the league may be more profitable than the revenue it gets from winning a game. Michael Lewis proposes an alternative way of distributing MLB revenues that creates incentives for ballclubs to create good teams and fill stadiums. (video available)
|
Can they promise safe toys?
After a toy recall, a company must over-communicate to correct sometimes conflicting public perceptions
Sept. 18,
2007 -- After what seems like a never-ending cycle of firms recalling their products, Congress jumped into the ring with an oversight hearing to determine what is going on. But the complexity of sending an effective message to assure the public the products are safe is made all the more difficult when an executive speaks to a congressional committee. The verdict is out on the credibility of Mattel's message.
|
Showing Marketing Stories 1 through 10 of 41.
- Show Home
Show page:
1 | 2 | 3 | 4 | 5 | next |
|
|
| |
|
Email this page
Print ready page