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Washington University in St. Louis News & Information > News Topics > Business & Economics >
Marketing
A distinguished faculty in marketing at the university's Olin School of Business leads a robust marketing curriculum with marketing concentration tracks including brand management or marketing strategy. Intensive coursework forms the core of the marketing program in data analysis, marketing research, contemporary marketing channels, new product/service management, pricing strategies, pricing decision making and implementation, understanding and influencing consumer behavior, database marketing, services marketing and management, strategic problems in marketing, marketing strategy formulation and implementation, electronic commerce and internet marketing, and international marketing management.
| Faculty Experts: |
Showing Marketing Experts 1 through 5 of 6.
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Michael Lewis
Assistant Professor of Marketing
Lewis focuses his research on sports marketing, customer relationship management, revenue management and nonlinear and dynamic pricing. He's written about the ways money and appearance can influence political campaigns.
Expertise: Marketing, marketing strategies for politics, customer loyalty, customer retention, consumer behavior, loyalty programs, professional sports
Direct contact: (314) 935-4534
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michael.lewis@wustl.edu
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Brian McManus
Assistant Professor of Economics
Professor McManus studies industrial organization and economics. His research interests include industrial organization, empirical economics and theoretical economics. Some of his work has focused on the economics and pricing of infertility treatment in the United States. Prior to joining the Olin ...
Expertise: pricing, infertility, industrial organization, marketing, econometrics
Direct contact: (314) 935-4915
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mcmanus@wustl.edu
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Amar Cheema
Assistant Professor of Marketing
As a professor of marketing, Cheema's expertise covers everything from consumer behavior in auctions, to credit card spending, to issues of self-control. Cheema's undergraduate degree is from the Delhi Institute of Technology in electronics and communcation engineering and an MBA from the Indian Institute ...
Expertise: consumer behavior, marketing, auctions, credit card purchasing patterns, consumer purchasing patterns, psychophysiology, consumer behavior decision theory, …
Direct contact: (314) 935-6090
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cheema@wustl.edu
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Ambar Rao
Fossett Distinguished Professor of Marketing
Rao was a professor of marketing at the University of Toronto before joining the Olin School of Business. He was also head of the marketing department at University of Arizona and taught at New York University. His areas of expertise include management science, decision analysis, marketing and advertising, ...
Expertise: advertising, consumer products marketing, decision analysis, management science, marketing strategy, marketing and advertising, marketing management, …
Direct contact: (314) 935-4515
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rao@olin.wustl.edu
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Tat Chan
Assistant Professor of Marketing
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| Chan |
Professor Chan was a teaching assistant while completing his doctoral studies at Yale University. He also served as a lecturer at Shue Yan College and at Open University in Hong Kong.
Expertise: industrial organization, applied econometrics, applied microeconomics, marketing
Direct contact: (314) 935-6096
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chan@olin.wustl.edu
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Showing Marketing Experts 1 through 5 of 6.
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| News Stories & Tip Sheets: |
Showing Marketing Stories 1 through 3 of 41.
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Power play
Small market baseball teams may do better signing a pitcher over a hitter
July 8,
2009 -- While the St. Louis Cardinals decide whether to re-sign baseball's best hitter, Albert Pujols, following the 2010 season, they might want to consider a new study by a business professor at Washington University in St. Louis. Mike Lewis, assistant professor of marketing at the Olin Business School, claims that small market teams can get as many as four times more incremental wins by signing a high-level pitcher over an all-star hitter.
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New software provides powerful tool for pollsters and the public
Tracking Congress and public opinion in the Obama era
April 21,
2009 -- Taking the political pulse of the nation has been the purview of pollsters for decades, but now a new internet site called Civic Science makes it easy for everyone. Software created with the help of a professor at the Olin Business School at Washington University in St. Louis allows users to track votes in Congress and compare their views with elected officials across the political spectrum.
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Positioning the Obama 'brand' in the political marketplace
Olin marketing expert says it's a balancing act
Dec. 31,
2008 -- Michael Lewis, marketing professor at the Olin Business School, Washington University in St. Louis says the Obama brand was launched by a liberal and progressive web-based 'net roots' movement in the primaries, moved towards the center on some issues in the general election and now must figure out how it will it will position itself to govern.
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Showing Marketing Stories 1 through 3 of 41.
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Save the Whales! Abolish Patents!
Huffingtonpost.com
Sept. 16,
2009 -- WUSTL economics professor David Levine says abolishing 'intellectual property' won't solve all social ills, but it would be a big step in the right direction for solving a range of problems from the high cost of health care, to innovating our way out of the current recession. In a series of posts with his co-author, WUSTL economics professor Michele Boldrin, they will be posting here about green technology, entertainment, free speech, multinationals, and innovation over the next weeks.
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Happiness: Staying positive in negative territory
USA Today
and 1 others
Aug. 6,
2009 -- Researchers suggest that unlike money, social experiences can provide happy memories, which don't wear away as fast as the rush of buying a new possession. But WUSTL [marketing professor Joseph Goodman] and a Texas colleague have found that negative experiences can have a more negative impact on happiness than other spending of a comparable amount.
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Keeping a True Identity Becomes a Battle Online
The New York Times
and 3 others
June 18,
2009 -- Since Facebook started giving out customized Web addresses last Friday, some 9.5 million people have rushed to grab their top choice. But for people signing up for these accounts, the battle over domain names is taking place in murky waters. WUSTL student Jeremy Fancer comments.
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How to Win a Business Plan Competition
The New York Times
June 11,
2009 -- Since their advent in 1984, more than 50 American colleges and universities host business plan competitions, yielding prizes worth more than ever. Still, it's really not about the money, says Cliff Holekamp, a senior lecturer in entrepreneurship at WUSTL's Olin business school, which hosts multiple competitions, including the recently introduced Social Entrepreneurship and Innovation Competition, a do-good variation with a $150,000 prize pool.
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When Second Really Is the Best
U.S. News & World Report online
June 10,
2009 -- In industry after industry, entrepreneur after entrepreneur is saying the same thing: Being first can surely be an advantage, but so can being second. Those who follow a market leader can actually be more successful in most cases, says WUSTL business strategy professor Anne Marie Knott, who discusses second-to-market advantages on the first day of her entrepreneurial studies class.
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Sen. Grassley investigating army surgeon who allegedly wrote bogus study of Medtronic graft
Los Angeles Times
and 8 others
May 20,
2009 -- Influential Senator Charles Grassley is investigating a former Army surgeon who the Army says forged signatures and falsified data in a study touting the benefits of an implant from Medtronic. Orthopaedic surgeon Timothy Kuklo retired from the Army in 2007 and is now a professor of orthopedic surgery at WUSTL. WUSTL spokeswoman Joni Westerhouse comments.
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Senator Seeks Data on Doctor Accused by Army of Falsifying a Product Study
The New York Times
and 1 others
May 19,
2009 -- A top Republican lawmaker has opened an inquiry into a former Walter Reed Army Medical Center doctor whom the Army has accused of falsifying a medical study involving a product made by Medtronic, a company for whom he works as a paid consultant. The doctor currently works as an associate professor at WUSTL Medical School.
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Is The FDA Easing Up?
Forbes
May 8,
2009 -- Matthew Herper reports on the controversy surrounding the FDA and its policy for approving new schizophrenia drugs. Includes comments by WUSTL psychiatry professor John Newcomer.
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How Being Materialistic Can Actually Make You Happy
U.S. News & World Report online
May 1,
2009 -- Consumer behavior and psychological research has found all sorts of counterintuitive lessons about how we shop. So it's not surprising that a forthcoming study in the Journal of Consumer Research shatters some myths about materialism. Includes comments by WUSTL marketing professor Joseph Goodman, study co-author.
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Scientists Develop USB Ultrasound for Phones
PC Magazine
April 23,
2009 -- WUSTL computer scientists William Richard and David Zar have developed a USB Ultrasound probe that works with Windows Mobile smartphones, giving doctors a medical imaging device that they can carry with them wherever they go.
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Brand Names Live After Stores Close
The New York Times
and 4 others
April 14,
2009 -- While some stores like Sharper Image have disappeared, their brand names live on. Consumers might be confused by the new products or even feel deceived by the practice. Includes comments from WUSTL economics professor David Levine and WUSTL intellectual property law professor Charles McManis.
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What's better: A meal out, or a gift?
United Press International
Feb. 13,
2009 -- A study conducted by Joseph Goodman of WUSTL and colleagues from the University of Texas at Austin has found that sharing an experience like a restaurant meal can be better than a material gift, but only if the experience is positive.
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Is Phelps Being Judged Differently?
NPR All Things Considered
Feb. 9,
2009 -- On NPR's All Things Considered, WUSTL sports marketing expert Mike Lewis comments on the debate over the punishment for Olympic champion swimmer Michael Phelps following the publication of a photo that shows Phelps inhaling from a water pipe.
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Car rental companies get into the business of sharing
USA Today
Sept. 30,
2008 -- Enterprise says its nine-month experiment in car sharing, branded as WeCar, will now be available to some corporate customers, government agencies and universities nationally. About a year ago, Enterprise informally began its first car-sharing program with Google, using plug-in hybrids. Soon after, it launched a trial program with Washington University, the city of St. Louis and outdoor gear retailer REI.
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A Bid to Rescue Homeownership
The Washington Post
and 4 others
Sept. 11,
2008 -- In announcing the takeover of Fannie and Freddie, Treasury Secretary Henry Paulson said it was necessary to continue "supporting the availability of mortgage finance."
But there are those who think the bailout should be a prelude to a reduced role of both Fannie and Freddie in the supply of mortgage money.
WUSTL finance professor Radhakrishnan Gopalan said that in the long term, he sees a significantly diminished role for Fannie and Freddie.
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Product Placements Acquire a Life of Their Own on Shows
The New York Times
and 1 others
July 14,
2008 -- Paid-for product placements woven into the plot of a popular TV show is of growing concern to the Federal Communications Commission and consumer groups. WUSTL marketing professor Ambar Rao comments.
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Edit your DNA: 'Gene wiki' to debut on Wikipedia
The Associated Press State & Local Wire
and 29 others
July 9,
2008 -- Researchers on Tuesday launched an effort to create a library of human genetics using the online encyclopedia Wikipedia in hopes it could spur widespread discussion about thousands of individual genes.
Authors of the "gene wiki" group outlined its lofty aims in a paper published on the Public Library of Science's online journal, PLoS Biology. The eight authors are from the Genomics Institute of the Novartis Research Foundation in San Diego, San Diego State University and Washington University in St. Louis.
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InBev's bid for Anheuser-Busch turns hostile
Associated Press
and 71 others
July 8,
2008 -- The battle for America's iconic beer turned nasty Monday, with brewer Inbev escalating its offer for Anheuser-Busch into a hostile bid while the maker of Bud accused the Belgian company of undervaluing its worth.
WUSTL business strategy professor Bill Finnie comments.
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How rising home values, easy credit put your finances at risk
USA Today
and 2 others
June 18,
2008 -- WUSTL business professor Amar Cheema comments on credit card debt and how increased equity in a home coupled with easily-obtained credit lines can damage consumers' finances.
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Zipcar Redefines the Rental Car
U.S. News & World Report
June 6,
2008 -- Traditional rental-car companies are beginning to eye Zipcar's market. In January, Enterprise launched WeCar, a car-sharing service for students at WUSTL.
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